Blog
Product Marketing Blog
GTM & growth tips that stick. Practical frameworks, messaging guides, tools (Cursor, Clay), and strategy advice for early-stage B2B founders and solo PMMs.
55 posts across 86 active tags.
GTM
Layer 2: Context Injection and Inference-Time Presence
Layer 1 makes truth findable. Layer 2 makes your truth inevitable at answer time — with short, versioned blocks people and tools inject before the model responds.
agent-discoverycontext-injectioncursor-rules
5 min read
Content
The Trust Premium: Why 'No AI Slop' Is Becoming a B2B SaaS Positioning Strategy
429 HN points for 'Warranty Void If Regenerated.' The anti-AI-slop backlash is real — and it's creating a positioning opportunity for B2B companies willing to lead with authenticity.
Content
8 min read
GTM
Mistral's Forge Strategy: How to PMM 'Model Ownership' Against API Giants
# Mistral's Forge Strategy: How to PMM 'Model Ownership' Against API Giants
sovereign AIMistral ForgeAI positioning
7 min read