Layer 2: Context Injection and Inference-Time Presence
PMM Mindset · May 2026 · Agent Discovery series · 3 of 4
Layer 1 makes the public truth findable. Layer 2 makes your truth inevitable at answer time — by shipping the short, versioned blocks people and tools inject before the model responds.
If you have been investing in docs, llms.txt, and evaluation-shaped content, you have been building Layer 1. Layer 2 is what stops the right answer from depending on whoever wrote the prompt that morning.
This is the layer where PMM owns approved claims inside the context window — not the long-form story, but the pack that sales, SE, and agents actually load.
What “good” looks like
- -->Official rules, skills, and prompt packs — not tribal knowledge in random Slack pins.
- -->Tight length — under roughly 1–2k tokens for the core pack; link out to Layer 1 for depth.
- -->Explicit boundaries — when not to recommend you; when to escalate to human.
- -->Two working examples — “happy path” and “known sharp edge.”
- -->Changelog — treated like code review: who approved copy changes?
PMM responsibilities
- -->Approved claims — single source for superlatives, numbers, customer proof.
- -->Objection snippets — security, pricing motion, migration risk — honest, not clever.
- -->Competitive talk track — what we concede, what we win on, what we ignore.
- -->Review cadence — quarterly minimum; after every major launch.
If PMM writes Layer 2 in a vacuum, it rots the day after launch — same failure mode as Layer 1. Partner with DevRel and Eng on limits, auth flows, and error strings that must never be paraphrased.
Where this ships
- -->IDE: project rules, org-wide defaults where policy allows.
- -->Chat tools: shared project instructions, approved system prefaces for support and SE.
- -->Starters: template repos with
READMEplus embedded “how we use AI with this stack” for your product.
The surface is not one channel. It is every place a human or agent loads context before the model answers.
A minimal context pack (example shape)
You do not need a 10-page library. A shippable Layer 2 pack often looks like this:
- -->Product in one paragraph — who it is for, what it is not.
- -->Three proof points — each with a source link to Layer 1 docs.
- -->Two objection handlers — security and pricing, written for inference not applause.
- -->One “do not say” block — deprecated positioning, old SKU names, retired claims.
- -->Escalation rule — when to stop answering and route to a human.
That is enough for a side-by-side eval: same buyer questions with and without the pack. Measure correctness and hallucination rate, not vibes.
Related: Skillability — writing context AI actually uses.
Metrics
- -->Side-by-side evals — same tasks with vs without the pack; measure correctness and hallucination rate.
- -->Drift incidents — how often sales or field pastes outdated claims? Track and fix at source.
- -->Adoption — percent of customer-facing technical staff on latest pack version.
Common mistakes
- -->10-page “prompt libraries” nobody uses.
- -->Copying Layer 1 long-form into the context window — noise replaces signal.
- -->Letting security-sensitive detail live in prompts instead of procedures.
Series navigation
This post is Layer 2 in the Agent Discovery series. Layer 1 covers AI-readable docs and training-time visibility. Layer 3 covers the agentic surface — where recommendation turns into action.
Next: Layer 3 — Agentic surface (vault draft in progress).
PMM Mindset · Agent Discovery series · Track 1 · 3 of 4