Privacy Policy

Overview

PMM Mindset ("we," "our," or "us") operates www.pmm-mindset.com. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website or use our services. We are committed to transparency and compliance with applicable privacy laws, including the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR), and other relevant regulations.

Information We Collect

Information you provide

• Contact and inquiry data: When you book a call, join a waitlist, or contact us through forms (powered by Tally), we collect your name, email address, and any message you provide.
• Communications: If you email us or engage in coaching, consulting, or workshop sessions, we retain relevant correspondence and notes as needed to deliver services.

Information collected automatically

• Usage data: We use Vercel Web Analytics to collect anonymized, aggregated data such as page views, referrers, device type, browser, and general geolocation (e.g., country, region). No personal identifiers, IP addresses, or cross-site tracking are stored.
• Cookies and similar technologies: Our site may use essential cookies and local storage for functionality (e.g., theme preference). Third-party services such as Tally, RB2B, and Google Fonts may set their own cookies; see their respective privacy policies for details.
• B2B identification: When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors (including RB2B) to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these emails. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

How We Use Your Information

We use your information to:

• Respond to inquiries and schedule calls or workshops
• Deliver coaching, consulting, and fractional PMM services
• Improve our website and user experience using aggregated analytics
• Comply with legal obligations and protect our rights

Third-Party Services

We use the following third-party services. Each has its own privacy policy:

• Vercel: Hosting and analytics. Vercel Web Analytics is privacy-focused and does not use third-party cookies or collect personally identifiable information. Vercel Privacy Policy
• Tally: Forms for booking calls and waitlists. Tally processes form submissions and may use cookies. Tally Privacy Policy
• RB2B (reB2B): B2B visitor identification and enrichment. RB2B uses cookies and similar technologies to identify companies visiting our site. RB2B Privacy Policy. Opt out: app.retention.com/optout
• Google Fonts: Typography. Google may collect font request data. Google Privacy Policy

Data Sharing and Disclosure

We do not sell your personal information. We may share your information only: (1) with service providers who assist us (e.g., Tally, email tools) under contractual obligations to protect your data; (2) when required by law or to protect our rights; or (3) in connection with a merger or acquisition.

California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the right to:

• Know: Request disclosure of the categories and specific pieces of personal information we have collected about you.
• Delete: Request deletion of your personal information, subject to certain exceptions.
• Opt-out of sale: We do not sell personal information. If that changes, we will provide an opt-out mechanism.
• Non-discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise these rights, contact us at the email below. We will verify your identity and respond within 45 days.

GDPR Rights (EU / EEA / UK)

If you are in the European Union, European Economic Area, or United Kingdom, you have the right to:

• Access your personal data
• Rectify inaccurate data
• Request erasure ("right to be forgotten")
• Restrict or object to processing
• Data portability
• Withdraw consent at any time
• Lodge a complaint with a supervisory authority

Our legal basis for processing includes: consent (e.g., when you submit a form), performance of a contract (e.g., delivering services), and legitimate interests (e.g., website analytics, fraud prevention).

To opt out of the collection of your personal data in compliance with GDPR (including data collected by our B2B identification partners), please visit https://www.rb2b.com/rb2b-gdpr-opt-out.

Other Jurisdictions

We aim to respect privacy rights globally. If you are in Brazil (LGPD), Canada (PIPEDA), or other jurisdictions with specific privacy laws, you may have additional rights. Contact us to inquire about your rights or to request access, correction, or deletion of your data.

Data Retention

We retain your information only as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, or resolve disputes. Analytics data is aggregated and anonymized; Vercel discards visitor session data after 24 hours.

Security

We use reasonable technical and organizational measures to protect your data. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

Children

Our services are not directed to individuals under 16. We do not knowingly collect personal information from children. If you believe we have collected such data, please contact us and we will delete it promptly.

Updates

We may update this Privacy Policy from time to time. We will post the updated version on this page and update the "Last updated" date. Continued use of the site after changes constitutes acceptance of the revised policy.

Contact

For privacy-related questions, requests, or complaints, contact us:

PMM Mindset
Email: beatriz@pmm-mindset.com
Website: www.pmm-mindset.com