# PMM Mindset

> GTM strategy and product marketing for technical founders and teams adopting AI in go-to-market. Specializing in developer tools (DevTools), AI/ML startups, and B2B SaaS. I help founders fix messaging, nail positioning, and build GTM engines that convert. Coaching, consulting, workshops, and fractional PMM.

## Contact

- LinkedIn: https://www.linkedin.com/in/bzata
- Website: https://www.pmm-mindset.com

## Services

- [Coaching](https://www.pmm-mindset.com/services#coaching) — 1:1 founder coaching on GTM and messaging
- [Consulting](https://www.pmm-mindset.com/services#consulting) — Strategy, positioning, competitive analysis
- [Workshops](https://www.pmm-mindset.com/services#workshops) — Team workshops on messaging and GTM
- [Fractional PMM](https://www.pmm-mindset.com/services#fractional) — Embedded product marketing support

## Key Information

- **Founder:** Beatriz Datangel Rodgers — [LinkedIn](https://www.linkedin.com/in/bzata)
- [About](https://www.pmm-mindset.com/about)
- [Shack15](https://www.pmm-mindset.com/offices-shack15) — In-person sessions at the Ferry Building, San Francisco
- [Industries](https://www.pmm-mindset.com/industries) — DevTools, AI & ML, Cybersecurity, FinTech, HealthTech, B2B SaaS
- [Courses](https://www.pmm-mindset.com/courses) — Cursor for Marketers, Documentation as Marketing, Open Source Marketing, Secret Agent Team, and more
- [Blog](https://www.pmm-mindset.com/blog) — GTM, messaging, positioning, and hiring advice

## What We Do Not Do

- Paid media or ad buying
- Content creation as a standalone service (included in consulting/workshops)
- Full-time staffing or recruitment