# PMM Mindset

> GTM strategy and product marketing for technical founders and teams adopting AI in go-to-market. Specializing in developer tools (DevTools), AI/ML startups, and B2B SaaS. I help founders fix messaging, nail positioning, and build GTM engines that convert. Coaching, consulting, workshops, and fractional PMM.

## Contact

- LinkedIn: https://www.linkedin.com/in/bzata
- Website: https://www.pmm-mindset.com

## Services

- [Coaching](https://www.pmm-mindset.com/services#coaching) — 1:1 founder coaching on GTM and messaging
- [Consulting](https://www.pmm-mindset.com/services#consulting) — Strategy, positioning, competitive analysis
- [Workshops](https://www.pmm-mindset.com/services#workshops) — Team workshops on messaging and GTM
- [Fractional PMM](https://www.pmm-mindset.com/services#fractional) — Embedded product marketing support

## Key Information

- **Founder:** Beatriz Datangel Rodgers — [LinkedIn](https://www.linkedin.com/in/bzata)
- [About](https://www.pmm-mindset.com/about)
- [Shack15](https://www.pmm-mindset.com/offices-shack15) — In-person sessions at the Ferry Building, San Francisco
- [Industries](https://www.pmm-mindset.com/industries) — DevTools, AI & ML, Cybersecurity, FinTech, HealthTech, B2B SaaS
- [Courses](https://www.pmm-mindset.com/courses) — Cursor for Marketers, Documentation as Marketing, Open Source Marketing, Secret Agent Team, and more
- [Blog](https://www.pmm-mindset.com/blog) — GTM, messaging, positioning, and hiring advice

## Blog Index (current posts)

Each line lists the canonical URL for a published post. New posts follow the same pattern and should be added here.

- https://www.pmm-mindset.com/blog/2026-04-13-governed-autonomy-ai-buying-criteria
- https://www.pmm-mindset.com/blog/2026-04-03-am-i-paying-more-just-for-mail-merge
- https://www.pmm-mindset.com/blog/2026-04-10-promptability-score-framework
- https://www.pmm-mindset.com/blog/2026-04-05-pmm-mindset-copywriter-to-agent-architect
- https://www.pmm-mindset.com/blog/2026-03-30-account-based-expansion-over-new-logo-acquisition
- https://www.pmm-mindset.com/blog/2026-03-30-build-buy-prompt-casebook
- https://www.pmm-mindset.com/blog/ai-marketplaces-new-enterprise-app-store
- https://www.pmm-mindset.com/blog/anthropic-enterprise-gtm-73-percent
- https://www.pmm-mindset.com/blog/fastvertising-real-time-content
- https://www.pmm-mindset.com/blog/2026-03-21-gtm-for-engineers-systems-thinking-approach
- https://www.pmm-mindset.com/blog/2026-03-20-eragon-agentic-saaspocalypse
- https://www.pmm-mindset.com/blog/eragon-agentic-enterprise-stack
- https://www.pmm-mindset.com/blog/mistrals-forge-strategy-pmm-model-ownership
- https://www.pmm-mindset.com/blog/aeo-metrics-that-matter
- https://www.pmm-mindset.com/blog/kagi-linkedin-speak-developer-trust
- https://www.pmm-mindset.com/blog/reddit-outranks-your-blog
- https://www.pmm-mindset.com/blog/building-a-product-marketing-strategy-from-scratch
- https://www.pmm-mindset.com/blog/community-vs-sponsored---dinner-events-pmm
- https://www.pmm-mindset.com/blog/competitive-analysis---my-process
- https://www.pmm-mindset.com/blog/gtm-strategy-for-saas---complete-guide
- https://www.pmm-mindset.com/blog/happy-hours-that-actually-work-pmm
- https://www.pmm-mindset.com/blog/how-i-price-consulting-work
- https://www.pmm-mindset.com/blog/launch-planning---framework-and-checklist
- https://www.pmm-mindset.com/blog/lessons-from-20-client-projects-anonymized
- https://www.pmm-mindset.com/blog/managing-scope-without-burning-out
- https://www.pmm-mindset.com/blog/market-research---how-i-do-it
- https://www.pmm-mindset.com/blog/messaging-strategy---from-research-to-launch
- https://www.pmm-mindset.com/blog/pmm-83-percent-zero-click-aeo-reckoning
- https://www.pmm-mindset.com/blog/pmm-account-based-expansion
- https://www.pmm-mindset.com/blog/pmm-ai-agents-marketing
- https://www.pmm-mindset.com/blog/pmm-ai-security-reckoning-rsa
- https://www.pmm-mindset.com/blog/pmm-build-buy-prompt-casebook
- https://www.pmm-mindset.com/blog/pmm-marketers-as-product-builders
- https://www.pmm-mindset.com/blog/pmm-memory-retention-layer-ai-agents
- https://www.pmm-mindset.com/blog/pmm-playbook---first-90-days
- https://www.pmm-mindset.com/blog/pmm-plg-table-stakes
- https://www.pmm-mindset.com/blog/pmm-promptability-score-framework
- https://www.pmm-mindset.com/blog/positioning-framework-i-use-for-clients
- https://www.pmm-mindset.com/blog/product-marketing-for-early-stage-startups
- https://www.pmm-mindset.com/blog/product-marketing-metrics---what-to-track
- https://www.pmm-mindset.com/blog/2026-02-28-gtm-2026-build-a-system-not-a-playbook
- https://www.pmm-mindset.com/blog/why-your-messaging-isnt-landing
- https://www.pmm-mindset.com/blog/third-party-validation-strategy---the-framework
- https://www.pmm-mindset.com/blog/gtm-mistakes-early-stage-startups
- https://www.pmm-mindset.com/blog/positioning-before-product-market-fit
- https://www.pmm-mindset.com/blog/when-to-hire-first-pmm
- https://www.pmm-mindset.com/blog/product-led-growth-needs-product-marketing
- https://www.pmm-mindset.com/blog/customer-language-mining-for-content-that-converts
- https://www.pmm-mindset.com/blog/content-market-fit-your-north-star
- https://www.pmm-mindset.com/blog/rsac-2025-san-francisco-local-guide
- https://www.pmm-mindset.com/blog/come-for-the-view-stay-for-the-community

## What We Do Not Do

- Paid media or ad buying
- Content creation as a standalone service (included in consulting/workshops)
- Full-time staffing or recruitment