About
Hi! I’m Beatriz
I’ve spent nearly 15 years in B2B product marketing, from cybersecurity and devtools startups to growth-stage platforms. I work exclusively with early-stage founders who have a product that works but a go-to-market that doesn’t. I help you find your voice, fix your messaging, and build a GTM engine that actually generates revenue.
Based in the Bay Area and usually found at Shack15.
How I work
No fluff
Every framework, template, and piece of advice is battle-tested in real B2B environments.
Buyer-obsessed
Your customers' language matters more than your internal jargon. We start with them.
Systematize, then scale
Before you scale, you need a system. We build the playbook first, then pour fuel on it.
Partner, not vendor
I embed in your team, learn your context, and treat your business like my own.