Your product works.
Your GTM doesn't.
I help early-stage B2B founders fix their messaging, nail positioning, and build a GTM engine that converts.
Practical help, zero purity tests — GTM is hard; messaging gets fixed in messy iterations, not manifestos.
Services
What we do
Go To Market
Define your ICP, map the buyer journey, launch with a real playbook.
Messaging
Stop talking about features. Start talking about pain.
Workshops
One session to align your founding team on what you actually do.
Fractional PMM
6-8 weeks of embedded strategy and execution.
Automation
Connect your stack. Stop routing leads by hand.
Coaching
1:1 for founders who need GTM help and don't know where to start.
Learn
Courses
AI productivity, developer marketing, content systems — self-paced, practitioner-led.
Cursor for Marketers
Work inside AI with Cursor, Lovable, and v0. Build content systems, dashboards, and campaign pages — no coding required.
Documentation as Marketing
Use docs as a marketing channel. Strategy, developer journey mapping, content, conversion optimization.
Open Source Marketing
Authentic, developer-friendly open source marketing. Models, communities, revenue, metrics.
Secret Agent Team
Build AI agents for marketing, personal, and business use. ChatGPT, Claude, Gemini — from concept to deployment.
Insights
From the blog
Governed Autonomy: The AI Buying Story Buyers Actually Want to Hear
The market is splitting between opaque autonomy and governed autonomy. Here is the shortlist of proof signals that belong in positioning, demos, and narrative — without turning your blog into a security white paper.
Am I Paying More Just for Mail Merge?
A practical PMM framework to audit SaaS tier value before renewal, starting with the Gmail mail merge upgrade question.