PMM Playbook: First 90 Days

Team strategy planning session

Brand: PMM Mindset
Status: Draft
Created: 2025-01-XX

Overview

First 90 days playbook for new PMMs—what to do, who to meet, what to learn, and how to make impact quickly. This is the roadmap I share with new PMMs.

The Goal: Provide a clear roadmap for new PMMs to make impact in their first 90 days and set themselves up for long-term success.

Key Points

1. First 30 Days

Learning:

-->Product deep dive
-->Customer research
-->Competitive analysis
-->Internal relationships

Quick Wins:

-->Messaging updates
-->Sales enablement
-->Content gaps
-->Process improvements

2. Days 31-60

Strategy:

-->Positioning development
-->Messaging strategy
-->GTM planning
-->Measurement setup

Execution:

-->Content creation
-->Sales enablement
-->Marketing activities
-->Customer engagement

3. Days 61-90

Impact:

-->Launch execution
-->Results measurement
-->Optimization
-->Scaling

Foundation:

-->Systems building
-->Process improvement
-->Team relationships
-->Long-term planning

Notes

Key Insight: First 90 days set the foundation for PMM success. Focus on learning, quick wins, and building relationships. Establish credibility through impact, then build systems and processes for long-term success. Learning enables impact, impact builds credibility.