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newsletter content ideas

By Beatriz4 min read

Team strategy planning session

Get all contacts

  • -->How do I know?
    • -->Email from obsidian, gmail contacts,
  • -->Connected on LI?
    • -->Go through names and emails from personal, bzdata and beatriz@pmm-mindset.
    • -->Export LI connections and review
    • -->Fuzzy match and see then prioritize

bea@beatriz.page hello@beatriz.page

Content:

  • -->What to do when you lose your phone abroad
    • -->Immediate:
    • -->While it's fun to trace it, why?
      • -->Phone number
      • -->Device info
      • -->Insurance? AppleCare or Carrier?
      • -->Serial (part of apple)
      • -->Location
      • -->Proof of ownership
      • -->Police report
      • -->payment
      • -->shipping
  • -->Here's what I did for EAs (Feb 1, 2025)
    • -->

      Systems - 

      • -->notion or Google drive or coda
      • -->Set up PMM mindset and coda workspace 
      • -->Coda for newsletter, marketing

      Pmm mindset 

      • -->Consulting 
      • -->Lead gen
      • -->Newsletter 
      • -->Content calendar

      Searching and creating reports for these queries

      • -->Real estate agents in the Bay Area - black or queer
      • -->Financial planners, nationwide - black or queer
      • -->Property listings that fit these requirements

      Travel planning including:

      • -->

        Best time to take honeymoon based on these conditions

      • -->

        Best places based on these preferences 

      • -->

        Best hotel for Marriott or accor, which credit card to use

      Schedule things:

      • -->Maintain time blocks

      What’s the one thing I want to maintain control over?

  • -->Books I've heard at Pavilion dinners
    • -->4 obsessions of the extraordinary executives - black book and red book
  • -->Point solutions - no cohesive platform
    • -->Shiny object for small teams
  • -->ICP isn’t on the usual marketing tools
  • -->Fractional math
  • -->Architect, Engineer, Builder
  • -->WNBA fandom
  • -->Data drunk
  • -->Trust is an outcome
  • -->Dinner dos/don'ts
  • -->commission/incentive?
    • -->Equity
    • -->Bonus based on OKR/ARR
    • -->Variable based on pipeline or new logos
    • -->Fire half the team! Book out the sales calendars. Align demand gen and sales to fill up a sales capacity 
    • -->Buyers propensity to consume message and willingness to take it in
  • -->discovery
    • -->have you seen the music video?/ what was that group we saw at outside lands?
  • -->Video helps get a vibe for what you’re like 
  • -->Guerilla marketing - Clerk and vans

Ai billboard watch

  • -->monthly snapshot bridge to sfo
  • -->Remediation time
  • -->

Cost of legacy remediation 

How to quantify end of life security

What happens when you miss iy

New biz brands

Reach out to cybersecurity professors - do a workshop on comms based on RSA workshop and current job - all universities 

Reach out to all fil am

Create a database of fil am in cybersecurity 

Fil in startups in aus, Canada, nz, us, uk

CMO and ciso

Get marketing informed on how to 

Move fast and don’t break marketing

Strategic initiative - quantum or is everything on ai? Messaging yes for encryption (Caleb). If tls becomes an issue, maybe. Protect with context. 

Product security/application - lack of explore new vendors and products. Buying exploration slowed. 

  • -->

    There’s a cost in new vendor procurement. Hopefully it’s a good vendor and a partner. 

  • -->

    Must be trust and not a cost center

  • -->

    Otherwise stay w what you have

  • -->

    Oh we’re a super simple poc - what don’t understand, huge cost to resource. Doing a simple poc; paperwork, designated account manager, onboarding, get Eng sign off, then iam THEN one button poc

  • -->

    Material drive )importnat) or a feature we must have. 

  • -->

    Impact, testing

  • -->

    My app sec has 100s

  • -->

    Architecture meetings just for a poc?

  • -->

    IF I can find that one different 

  • -->

    So much hype and overselling, cost of doing this for tayrw that probably won’t work UNTIL another CISO says it works

  • -->

    What’s working for visibility

  • -->

    Ciso slack Channels

  • -->

    Newsletter, podcasts - influencer in ciso and security community 

  • -->

    Ciso reference 

  • -->

    Ask for advice from ciso or investor - hard grunt work

  • -->

    Customers deserve marketing too