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content ideas

By Beatriz3 min read

PMM Mindset - Content Ideas

Team strategy planning session

Content ideas and topics for PMM Mindset brand

Content Ideas

Articles/Blog Posts

  • -->Point solutions - no cohesive platform
    • -->Shiny object for small teams
  • -->ICP isn't on the usual marketing tools
  • -->Fractional math
  • -->Architect, Engineer, Builder
  • -->Data drunk
  • -->Trust is an outcome
  • -->Dinner dos/don'ts
  • -->commission/incentive?
    • -->Equity
    • -->Bonus based on OKR/ARR
    • -->Variable based on pipeline or new logos
    • -->Fire half the team! Book out the sales calendars. Align demand gen and sales to fill up a sales capacity
    • -->Buyers propensity to consume message and willingness to take it in
  • -->discovery
    • -->have you seen the music video?/ what was that group we saw at outside lands?
    • -->Video helps get a vibe for what you're like
  • -->Guerilla marketing - Clerk and vans

Cybersecurity Topics

  • -->AI billboard watch
    • -->monthly snapshot bridge to sfo
  • -->Remediation time
  • -->Cost of legacy remediation
  • -->How to quantify end of life security
  • -->What happens when you miss it

Outreach Ideas

  • -->Reach out to cybersecurity professors - do a workshop on comms based on RSA workshop and current job - all universities
  • -->Reach out to all fil am
  • -->Create a database of fil am in cybersecurity
  • -->Fil in startups in aus, Canada, nz, us, uk

CMO and CISO Topics

  • -->Get marketing informed on how to
  • -->Move fast and don't break marketing
  • -->Strategic initiative - quantum or is everything on ai? Messaging yes for encryption (Caleb). If tls becomes an issue, maybe. Protect with context.
  • -->Product security/application - lack of explore new vendors and products. Buying exploration slowed.
    • -->There's a cost in new vendor procurement. Hopefully it's a good vendor and a partner.
    • -->Must be trust and not a cost center
    • -->Otherwise stay w what you have
    • -->Oh we're a super simple poc - what don't understand, huge cost to resource. Doing a simple poc; paperwork, designated account manager, onboarding, get Eng sign off, then iam THEN one button poc
    • -->Material drive (important) or a feature we must have.
    • -->Impact, testing
    • -->My app sec has 100s
    • -->Architecture meetings just for a poc?
    • -->IF I can find that one different
    • -->So much hype and overselling, cost of doing this for tayrw that probably won't work UNTIL another CISO says it works
  • -->What's working for visibility
    • -->Ciso slack Channels
    • -->Newsletter, podcasts - influencer in ciso and security community
    • -->Ciso reference
    • -->Ask for advice from ciso or investor - hard grunt work
    • -->Customers deserve marketing too

Books/Resources

  • -->Books I've heard at Pavilion dinners
    • -->4 obsessions of the extraordinary executives - black book and red book

Tags: #pmm #content #ideas Created: YYYY-MM-DD Last Updated: YYYY-MM-DD